01 / 2026

Yellow Drift

Thirty-two languages search for the same colour and fail to return the same yellow.
Yellow Drift language colour field

Yellow Drift begins with a word that seems almost too simple to fail. Yellow. The project searches for that word across languages and lets the internet return its own visual consensus.

The result is not a palette, not a translation exercise, and not a neutral dataset. It is a map of disagreement. Each language produces a different yellow because each language points into a different visual world.

The work treats colour as a social compression system. The word appears stable, but the images that answer it do not.

method

Image-search results are collected across thirty-two languages and processed into chromatic averages, medians and visual signatures.

output

  • installation
  • large-format prints
  • web study
  • dataset visualisations
Yellow Drift colour signature detail
Yellow Drift language grid detail
Yellow Drift chromatic average detail
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